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Thursday 08/12/16

Why? Design – The Ideas at the Heart of the Work

Why? It’s the question that separates style from substance. Why that format? Why that font? Why that image? A good answer means good thinking: an idea at the heart of the work. That’s what Why? is all about: great ideas in design. Inspiring and conceptual work requiring minimal explanation, because the best ideas need nothing more.

Join Rob Duncan, Dean Poole, Christopher Doyle and Vince Frost in our last deFrost of the year, as they uncover and discuss how good ideas are born. Moderated by Flyn Tracy from Australian Design Radio, this panel discussion is set to be bold, disruptive and full of insights. Come armed with questions to join the conversation.

 

 

Discuss

Coming up

Archive

  1. GO

    Usman Haque

    INTERACTIVE CITIES – WHAT’S NEXT?
  2. GO

    Mollie Li, Joey Ho, Ant Donovan, Vince Frost

    IMAGINATION AT PLAY
  3. GO

    Tim Horton, Jason Twill, Christian Derix, and Vince Frost

    Emerging Business Models in Property
  4. GO

    Student Folio Review
  5. GO

    Penny Craswell

    Narratives of objects
  6. GO

    Catriona Burgess

    becoming a great storyteller
  7. GO

    Maria Briganti

    storytelling for architects
  8. GO

    Lisa Mathews

    What every marketer should know about mindful packaging design
  9. GO

    Carlo Giannasca and Mark Edwards

    Connecting People to Places
  10. GO

    Christopher Doyle Rob Duncan Vince Frost & Dean Poole

    Why? Design – The Ideas at the Heart of the Work
  11. GO

    Kit Macgillivray

    Why the time is right for digital health
  12. GO

    Vince Frost & Andy Bateman

    Break It To Make It
  13. GO

    Student Portfolio Review

    Frost*collective
  14. GO

    Anthony Henry

    Life beyond the Cubicle
  15. GO

    Cynthia Macnee

    Creativity – Shifting the leadership paradigm
  16. GO

    Benja Harney

    Paper Engineer – Paperform
  17. GO

    Henry Wilson

    Inspiration Through Form, Texture & Material
  18. GO

    Ellen Baron

    Unlocking The 50+ Market
  19. GO

    Gemma O'Brien

    Crafting Authenticity: Hand Lettering in the Digital Age
  20. GO

    Kate Messenger

    Connecting Brand Promise To Employee Action
  21. GO

    Ram Castillo

    The Birth of a Designer + Folio Review by Frost*
  22. GO

    Tom Donald

    The Problem is You
  23. GO

    Charbel Zeaiter

    User Experience Design – The Past, Present and Future
  24. GO

    Martin Hoegh-Guldberg

    The New Social Networks
  25. GO

    Gabriela Rosa

    Thrive or Survive
  26. GO

    Angela Ferguson

    Happiness and Engagement at Work
  27. GO

    Domenic Alvaro

    Architecture: Influences and Narrative
  28. GO

    Vince Frost

    Design Your Life
  29. GO

    Sacha Coles

    The Shared Space
  30. GO

    Carlo Giannasca

    Creating Impactful Spatial Experiences
  31. GO

    Matt Perry

    How data is changing marketing
  32. GO

    Stuart Buchanan

    The Cult of The Now
  33. GO

    Design By Them

    The Highs And Lows Of Creating An Australian Furniture Brand
  34. GO

    Catriona Burgess

    In Mind
  35. GO

    Johannes Weissenbaeck

    Experience Thinking
  36. GO

    Natalie Slessor

    The Future of Workspaces
  37. GO

    Julie Gibbs

    The Future of Paper Books
  38. GO

    Ronni Kahn

    Mutual benefit marketing
  39. GO

    Adam Simpson

    Protecting your I.P.
  40. GO

    Spiros Kotsialos

    The Future of Publishing