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Thursday 11/05/17


Design is the centre of marketing. It plays a key role in shaping consumer behaviour and augmenting peoples’ experience of your brand. As a critical part of the customer journey, your brand’s identity and packaging design is one of the most powerful opportunities to connect. As the first point of contact, packaging creates immediate powerful perceptions that can positively or negatively influence the consumer decision-making process. So what makes great packaging design? And how can brands re-think the way they tell their story through more mindful and purposeful packaging?


Lisa Mathews, ex-marketer, brand strategist and Head of Frost* collective’s packaging design agency Jack, will share her insight on how to achieve great packaging design and how to ensure it’s not only beautiful but better for people and planet. This deFrost intimate session will give you a few techniques on how to get the best out of your packaging design agency.


This event is officially sponsored by Adobe. We encourage you to join us early and enjoy a glass of wine thanks to Cat Amongst the Pigeons before and during the event.



Sponsored by:





Wine by:



Coming up


  1. GO

    Fabien Baron

  2. GO

    Andrew Tuck

  3. GO

    Usman Haque

  4. GO

    Mollie Li, Joey Ho, Ant Donovan, Vince Frost

  5. GO

    Tim Horton, Jason Twill, Christian Derix, and Vince Frost

    Emerging Business Models in Property
  6. GO

    Student Folio Review
  7. GO

    Penny Craswell

    Narratives of objects
  8. GO

    Catriona Burgess

    becoming a great storyteller
  9. GO

    Maria Briganti

    storytelling for architects
  10. GO

    Lisa Mathews

    What every marketer should know about mindful packaging design
  11. GO

    Carlo Giannasca and Mark Edwards

    Connecting People to Places
  12. GO

    Christopher Doyle Rob Duncan Vince Frost & Dean Poole

    Why? Design – The Ideas at the Heart of the Work
  13. GO

    Kit Macgillivray

    Why the time is right for digital health
  14. GO

    Vince Frost & Andy Bateman

    Break It To Make It
  15. GO

    Student Portfolio Review

  16. GO

    Anthony Henry

    Life beyond the Cubicle
  17. GO

    Cynthia Macnee

    Creativity – Shifting the leadership paradigm
  18. GO

    Benja Harney

    Paper Engineer – Paperform
  19. GO

    Henry Wilson

    Inspiration Through Form, Texture & Material
  20. GO

    Ellen Baron

    Unlocking The 50+ Market
  21. GO

    Gemma O'Brien

    Crafting Authenticity: Hand Lettering in the Digital Age
  22. GO

    Kate Messenger

    Connecting Brand Promise To Employee Action
  23. GO

    Ram Castillo

    The Birth of a Designer + Folio Review by Frost*
  24. GO

    Tom Donald

    The Problem is You
  25. GO

    Charbel Zeaiter

    User Experience Design – The Past, Present and Future
  26. GO

    Martin Hoegh-Guldberg

    The New Social Networks
  27. GO

    Gabriela Rosa

    Thrive or Survive
  28. GO

    Angela Ferguson

    Happiness and Engagement at Work
  29. GO

    Domenic Alvaro

    Architecture: Influences and Narrative
  30. GO

    Vince Frost

    Design Your Life
  31. GO

    Sacha Coles

    The Shared Space
  32. GO

    Carlo Giannasca

    Creating Impactful Spatial Experiences
  33. GO

    Matt Perry

    How data is changing marketing
  34. GO

    Stuart Buchanan

    The Cult of The Now
  35. GO

    Design By Them

    The Highs And Lows Of Creating An Australian Furniture Brand
  36. GO

    Catriona Burgess

    In Mind
  37. GO

    Johannes Weissenbaeck

    Experience Thinking
  38. GO

    Natalie Slessor

    The Future of Workspaces
  39. GO

    Julie Gibbs

    The Future of Paper Books
  40. GO

    Ronni Kahn

    Mutual benefit marketing
  41. GO

    Adam Simpson

    Protecting your I.P.
  42. GO

    Spiros Kotsialos

    The Future of Publishing