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Thursday 11/05/17

 

Design is the centre of marketing. It plays a key role in shaping consumer behaviour and augmenting peoples’ experience of your brand. As a critical part of the customer journey, your brand’s identity and packaging design is one of the most powerful opportunities to connect. As the first point of contact, packaging creates immediate powerful perceptions that can positively or negatively influence the consumer decision-making process. So what makes great packaging design? And how can brands re-think the way they tell their story through more mindful and purposeful packaging?

 

Lisa Mathews, ex-marketer, brand strategist and Head of Frost* collective’s packaging design agency Jack, will share her insight on how to achieve great packaging design and how to ensure it’s not only beautiful but better for people and planet. This deFrost intimate session will give you a few techniques on how to get the best out of your packaging design agency.

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This event is officially sponsored by Adobe. We encourage you to join us early and enjoy a glass of wine thanks to Cat Amongst the Pigeons before and during the event.

 

 


Sponsored by:

 

 

 

 

Wine by:

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Discuss

Coming up

  1. Anthony Lister

    Virtual Canvas Of The Inside Mind

    26/10/17

    Go

Archive

  1. GO

    Penny Craswell

    Narratives of objects
  2. GO

    Catriona Burgess

    becoming a great storyteller
  3. GO

    Maria Briganti

    storytelling for architects
  4. GO

    Lisa Mathews

    What every marketer should know about mindful packaging design
  5. GO

    Carlo Giannasca and Mark Edwards

    Connecting People to Places
  6. GO

    Christopher Doyle Rob Duncan Vince Frost & Dean Poole

    Why? Design – The Ideas at the Heart of the Work
  7. GO

    Kit Macgillivray

    Why the time is right for digital health
  8. GO

    Vince Frost & Andy Bateman

    Break It To Make It
  9. GO

    Student Portfolio Review

    Frost*collective
  10. GO

    Anthony Henry

    Life beyond the Cubicle
  11. GO

    Cynthia Macnee

    Creativity – Shifting the leadership paradigm
  12. GO

    Benja Harney

    Paper Engineer – Paperform
  13. GO

    Henry Wilson

    Inspiration Through Form, Texture & Material
  14. GO

    Ellen Baron

    Unlocking The 50+ Market
  15. GO

    Gemma O'Brien

    Crafting Authenticity: Hand Lettering in the Digital Age
  16. GO

    Kate Messenger

    Connecting Brand Promise To Employee Action
  17. GO

    Ram Castillo

    The Birth of a Designer + Folio Review by Frost*
  18. GO

    Tom Donald

    The Problem is You
  19. GO

    Charbel Zeaiter

    User Experience Design – The Past, Present and Future
  20. GO

    Martin Hoegh-Guldberg

    The New Social Networks
  21. GO

    Gabriela Rosa

    Thrive or Survive
  22. GO

    Angela Ferguson

    Happiness and Engagement at Work
  23. GO

    Domenic Alvaro

    Architecture: Influences and Narrative
  24. GO

    Vince Frost

    Design Your Life
  25. GO

    Sacha Coles

    The Shared Space
  26. GO

    Carlo Giannasca

    Creating Impactful Spatial Experiences
  27. GO

    Matt Perry

    How data is changing marketing
  28. GO

    Stuart Buchanan

    The Cult of The Now
  29. GO

    Design By Them

    The Highs And Lows Of Creating An Australian Furniture Brand
  30. GO

    Catriona Burgess

    In Mind
  31. GO

    Johannes Weissenbaeck

    Experience Thinking
  32. GO

    Natalie Slessor

    The Future of Workspaces
  33. GO

    Julie Gibbs

    The Future of Paper Books
  34. GO

    Ronni Kahn

    Mutual benefit marketing
  35. GO

    Adam Simpson

    Protecting your I.P.
  36. GO

    Spiros Kotsialos

    The Future of Publishing