Design is the centre of marketing. It plays a key role in shaping consumer behaviour and augmenting peoples’ experience of your brand. As a critical part of the customer journey, your brand’s identity and packaging design is one of the most powerful opportunities to connect. As the first point of contact, packaging creates immediate powerful perceptions that can positively or negatively influence the consumer decision-making process. So what makes great packaging design? And how can brands re-think the way they tell their story through more mindful and purposeful packaging?
Lisa Mathews, ex-marketer, brand strategist and Head of Frost* collective’s packaging design agency Jack, will share her insight on how to achieve great packaging design and how to ensure it’s not only beautiful but better for people and planet. This deFrost intimate session will give you a few techniques on how to get the best out of your packaging design agency.
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This event is officially sponsored by Adobe. We encourage you to join us early and enjoy a glass of wine thanks to Cat Amongst the Pigeons before and during the event.
Sponsored by:
Wine by:
Coming up
Archive
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GO
Mollie Li, Joey Ho, Ant Donovan, Vince Frost
IMAGINATION AT PLAY -
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Tim Horton, Jason Twill, Christian Derix, and Vince Frost
Emerging Business Models in Property -
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Anthony Lister
Virtual Canvas Of The Inside Mind -
GO Student Folio Review
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Penny Craswell
Narratives of objects -
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Catriona Burgess
becoming a great storyteller -
GO
Maria Briganti
storytelling for architects -
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Lisa Mathews
What every marketer should know about mindful packaging design -
GO
Carlo Giannasca and Mark Edwards
Connecting People to Places -
GO
Christopher Doyle Rob Duncan Vince Frost & Dean Poole
Why? Design – The Ideas at the Heart of the Work -
GO
Kit Macgillivray
Why the time is right for digital health -
GO
Vince Frost & Andy Bateman
Break It To Make It -
GO
Student Portfolio Review
Frost*collective -
GO
Anthony Henry
Life beyond the Cubicle -
GO
Cynthia Macnee
Creativity – Shifting the leadership paradigm -
GO
Benja Harney
Paper Engineer – Paperform -
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Henry Wilson
Inspiration Through Form, Texture & Material -
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Ellen Baron
Unlocking The 50+ Market -
GO
Gemma O'Brien
Crafting Authenticity: Hand Lettering in the Digital Age -
GO
Kate Messenger
Connecting Brand Promise To Employee Action -
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Ram Castillo
The Birth of a Designer + Folio Review by Frost* -
GO
Tom Donald
The Problem is You -
GO
Charbel Zeaiter
User Experience Design – The Past, Present and Future -
GO
Martin Hoegh-Guldberg
The New Social Networks -
GO
Gabriela Rosa
Thrive or Survive -
GO
Angela Ferguson
Happiness and Engagement at Work -
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Domenic Alvaro
Architecture: Influences and Narrative -
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Vince Frost
Design Your Life -
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Sacha Coles
The Shared Space -
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Carlo Giannasca
Creating Impactful Spatial Experiences -
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Matt Perry
How data is changing marketing -
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Stuart Buchanan
The Cult of The Now -
GO
Design By Them
The Highs And Lows Of Creating An Australian Furniture Brand -
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Catriona Burgess
In Mind -
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Johannes Weissenbaeck
Experience Thinking -
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Natalie Slessor
The Future of Workspaces -
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Julie Gibbs
The Future of Paper Books -
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Ronni Kahn
Mutual benefit marketing -
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Adam Simpson
Protecting your I.P. -
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Spiros Kotsialos
The Future of Publishing
Discuss