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Friday 05/05/17

Join Penny Craswell, Founder of the Design Writer to discuss the art of storytelling for architecture. In this powerful session, you will learn how strategists and designers distil architecture into identities and experiences, how to move from describing features into emotional benefits, the philosophy behind brands and the growing role of content and thought leadership.Don’t miss the opportunity to learn about storytelling’s application to some Sydney’s most exciting, revolutionary and revitalising projects.


This event is officially sponsored by Adobe and AIA. Wine thanks to Cat Amongst the Pigeons.


Sponsored by:

Wine by:



Coming up

  1. Anthony Lister

    Virtual Canvas Of The Inside Mind




  1. GO

    Penny Craswell

    Narratives of objects
  2. GO

    Catriona Burgess

    becoming a great storyteller
  3. GO

    Maria Briganti

    storytelling for architects
  4. GO

    Lisa Mathews

    What every marketer should know about mindful packaging design
  5. GO

    Carlo Giannasca and Mark Edwards

    Connecting People to Places
  6. GO

    Christopher Doyle Rob Duncan Vince Frost & Dean Poole

    Why? Design – The Ideas at the Heart of the Work
  7. GO

    Kit Macgillivray

    Why the time is right for digital health
  8. GO

    Vince Frost & Andy Bateman

    Break It To Make It
  9. GO

    Student Portfolio Review

  10. GO

    Anthony Henry

    Life beyond the Cubicle
  11. GO

    Cynthia Macnee

    Creativity – Shifting the leadership paradigm
  12. GO

    Benja Harney

    Paper Engineer – Paperform
  13. GO

    Henry Wilson

    Inspiration Through Form, Texture & Material
  14. GO

    Ellen Baron

    Unlocking The 50+ Market
  15. GO

    Gemma O'Brien

    Crafting Authenticity: Hand Lettering in the Digital Age
  16. GO

    Kate Messenger

    Connecting Brand Promise To Employee Action
  17. GO

    Ram Castillo

    The Birth of a Designer + Folio Review by Frost*
  18. GO

    Tom Donald

    The Problem is You
  19. GO

    Charbel Zeaiter

    User Experience Design – The Past, Present and Future
  20. GO

    Martin Hoegh-Guldberg

    The New Social Networks
  21. GO

    Gabriela Rosa

    Thrive or Survive
  22. GO

    Angela Ferguson

    Happiness and Engagement at Work
  23. GO

    Domenic Alvaro

    Architecture: Influences and Narrative
  24. GO

    Vince Frost

    Design Your Life
  25. GO

    Sacha Coles

    The Shared Space
  26. GO

    Carlo Giannasca

    Creating Impactful Spatial Experiences
  27. GO

    Matt Perry

    How data is changing marketing
  28. GO

    Stuart Buchanan

    The Cult of The Now
  29. GO

    Design By Them

    The Highs And Lows Of Creating An Australian Furniture Brand
  30. GO

    Catriona Burgess

    In Mind
  31. GO

    Johannes Weissenbaeck

    Experience Thinking
  32. GO

    Natalie Slessor

    The Future of Workspaces
  33. GO

    Julie Gibbs

    The Future of Paper Books
  34. GO

    Ronni Kahn

    Mutual benefit marketing
  35. GO

    Adam Simpson

    Protecting your I.P.
  36. GO

    Spiros Kotsialos

    The Future of Publishing