Press Enter to Submit

Thursday 12/09/13

Learn how to design experiences that transform businesses. Johannes Weissenbaeck is a strategist, entrepreneur, lateral thinker and co-founder of PLAY Communications, Australia’s leading Brand Experience Agency. In this talk he shows how ‘Experience Thinking’ can transform creative solutions and in turn business outcomes. Johannes has pioneered an experience-centered approach to marketing communications, digital, retail and brand activation for over a decade, helping brands like Volkswagen, Optus, Qantas, Lenovo and ASOS to be more relevant and meaningful to their audiences.

Discuss

Be the first to comment

Sign in

Coming up

Archive

  1. GO

    Carlo Giannasca and Mark Edwards

    Connecting People to Places
  2. GO

    Christopher Doyle Rob Duncan Vince Frost & Dean Poole

    Why? Design – The Ideas at the Heart of the Work
  3. GO

    Kit Macgillivray

    Why the time is right for digital health
  4. GO

    Vince Frost & Andy Bateman

    Break It To Make It
  5. GO

    Student Portfolio Review

    Frost*collective
  6. GO

    Anthony Henry

    Life beyond the Cubicle
  7. GO

    Cynthia Macnee

    Creativity – Shifting the leadership paradigm
  8. GO

    Benja Harney

    Paper Engineer – Paperform
  9. GO

    Henry Wilson

    Inspiration Through Form, Texture & Material
  10. GO

    Ellen Baron

    Unlocking The 50+ Market
  11. GO

    Gemma O'Brien

    Crafting Authenticity: Hand Lettering in the Digital Age
  12. GO

    Kate Messenger

    Connecting Brand Promise To Employee Action
  13. GO

    Ram Castillo

    The Birth of a Designer + Folio Review by Frost*
  14. GO

    Tom Donald

    The Problem is You
  15. GO

    Charbel Zeaiter

    User Experience Design – The Past, Present and Future
  16. GO

    Martin Hoegh-Guldberg

    The New Social Networks
  17. GO

    Gabriela Rosa

    Thrive or Survive
  18. GO

    Angela Ferguson

    Happiness and Engagement at Work
  19. GO

    Domenic Alvaro

    Architecture: Influences and Narrative
  20. GO

    Vince Frost

    Design Your Life
  21. GO

    Sacha Coles

    The Shared Space
  22. GO

    Carlo Giannasca

    Creating Impactful Spatial Experiences
  23. GO

    Matt Perry

    How data is changing marketing
  24. GO

    Stuart Buchanan

    The Cult of The Now
  25. GO

    Design By Them

    The Highs And Lows Of Creating An Australian Furniture Brand
  26. GO

    Catriona Burgess

    In Mind
  27. GO

    Johannes Weissenbaeck

    Experience Thinking
  28. GO

    Natalie Slessor

    The Future of Workspaces
  29. GO

    Julie Gibbs

    The Future of Paper Books
  30. GO

    Ronni Kahn

    Mutual benefit marketing
  31. GO

    Adam Simpson

    Protecting your I.P.
  32. GO

    Spiros Kotsialos

    The Future of Publishing