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Thursday 26/11/15

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By 2016, one in every three Australians will be part of the 50+ market, and yet they are still invisible to the greater marketing population. So, what are the facts about this growing population that we need to understand? What are the myths that are holding marketers back? And, how can you make the most of this opportunity to get ahead of the game?

At deFrost* you will be enlightened, engaged and encouraged to rethink the 50+ opportunity, as Ellen Baron, CEO and Founding Owner of Ruby Cha Cha, draws from her extensive experience in strategy and clinical psychology to decipher the 50+ market and share the potential this market has for marketers, organisations and consumers.

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